One of the most obvious beneficiaries of Kia’s new emphasis on styling, the new Soul has proved extremely popular since it first started popping up on roads earlier this year. Its good looks have now been awarded the President’s Award at this year’s Good Design Awards in Korea.
Last year, Kia received the President’s Award for Design at the 10th Annual Korea Design Awards and the Forte won the gold award at 2008′s PIN UP Design Awards – hosted by the Korean Association of Industrial Designers.
Both the Good Design Awards and Korea Design Awards are sponsored by the Korean Ministry of Knowledge Economy and supported by the Korea Institute of Design Promotion.