Before we get into the nitty and/or gritty of what Ford is up to with their pending Sync app store, we should share with you a few facts FoMoCo shared with us. In 2010 fully 28 percent of the driving population will be between the ages of 16 and 31. These folks, known as Millenials (though us altecachers still prefer "Generation Y") love their smart phones and social networks the way the Baby Boomers loved the Beatles and Generation X loved moping around and bad tribal tattoos.
As such, the number one access point to the internet is no longer a computer -- it's a mobile device.
Access to your favorite songs and phone numbers is one thing, but what about all those apps you've spent so much time downloading?
Now we turn to Ford's Sync, a piece of software developed with Microsoft's help using the Seattle software giant's Microsoft Auto platform. While on the surface Sync has often appeared as little more than a fancy way to spin songs off your iPod, in reality it's a sophisticated piece of middleware that allows the vehicle to harness the power of a given mobile device. In other words, Sync allows whatever Ford/Lincoln/Mercury vehicle you're driving to act as a controller for your iPhone/Droid/Pre/whatever.Handsfree access to your favorite songs and phone numbers is one thing, but what about all those fancy-pants apps you've spent so much time (and maybe money) downloading? Are they to be totally forgotten while you're in the car? Admittedly, you might be saying "of course," but Millenials think different. Besides, what if there were smart phone apps that actually enhanced the driving experience? With your hands on the wheels and eyes on the road, how would you access them? Here's a larger point, how does the internet work at 70 mph? Ford thinks it's got the answers to most if not all of these questions.